Hooray for animated adverts
Thursday, April 24th, 2008
It’s been a while (ages). But finally a second post.
There seems to have been a steady increase in animated adverts over the past year or so. Which is brilliant for those of us who hate cheesy ads and love animation. I like to think there’s a move away from hard sell happening and a bit more interest in entertaining the audience.
One agency that gives us a consistent supply on beautifully animated adverts is Studio aka. The attention to detail is incredible and in each one they create a new visual world. Some of their more mainstream work includes the latest string of adverts for Lloyds TSB, such as For the Journey, Mortgages, and Save the Change.
They were also behind the stunning Guinness advert that has been shown during rugby matches. It’s about the most attention I’ve ever paid to rugby!
In a similar style is their BMW Road Monster advert which is really spectacular when shown at the cinema. I love the children’s book style narration.
A similar advert, although I’m not sure who did this one, is the current Smirnoff Signature advert which visually traces the history of the vodka.
The animated Robinson’s adverts (and this one) have been around for a while, but they’re really lovely. Bartle Bogle Hegarty, the agency behind the ads, have created a wonderful children’s world that stands out a mile from the usual cereal and drinks ads aimed at kids. The music is great and will appeal to the parents, but profit and sales aside, they are just beautiful to look at.