Loddon & Test Brand Development
Creating an approachable brand for a rural funding programme
The programme director for the Loddon & Test LEADER Programme approached us with a project to build a brand for her fund that would appeal to a younger, broader audience and would feel less intimidating and impersonal than a lot of government funds and grants.
The fund covers a mainly rural location and the potential recipients will all run rural businesses so the obvious first thought was to look to the rural landscape for inspirations.
We started off with a range of initial concepts exploring styles of logo, typography and colour palettes. The client was not exactly sure what they wanted so we started with quite a wide range of ideas.
The client liked the option using a watercolour ampersand inspired by the Loddon and Test rivers. We developed a few other watercolour graphics that could be used throughout print and web applications to strengthen the brand look and feel. Together it created a softer, fresher feel for a government funding programme that was happily just what the client was looking for.
We developed the brand elements and stationery templates for Loddon & Test along with guidelines for their website which they then developed themselves. For more information on the Loddon & Test LEADER Programme visit their website at www.ruralfunding.co.uk.