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Sole Solution
The initial brief involved rebranding an existing retail shoe shop. This involved reworking the logo* and developing a strong retail brand through POS, communications, wall panels and packaging. As the main focus of the client was to provide therapeutic and ergonomic solutions, the rebrand developed an earthy, natural feel and a clear, no-nonsense way of speaking to the customers through "Footfacts" and simple, custom line illustrations.
This project was done under the direction of Box of Frogs
*The heart/feet symbol was originally developed by another agency
